Walmart Fundraiser: Fight Hunger. Spark Change.

Walmart will be running a new fundraising campaign from April 20-May 11 called Fight Hunger. Spark Change.

A few key highlights:
 
Who: Local matched food banks who are currently a part of the Retail Food Program with local Walmart stores.
 
What:
1. There is a customer round up program at the till that will be matched by Walmart Canada for a potential of up to $4,000 per store ($2,000 by customers and a $2,000 match from Walmart per store). 
2. Walmart stores will have food collection bins to encourage food donations to their matched food banks.
3. There is also a vendor portion whereby when the consumer purchases a product, the vendor will make a contribution to Food Banks Canada.
 
When: Runs April 20 - May 11
 
Where: This campaign is being run in all Walmart stores
 
How: Walmart will provide Food Banks Canada with the breakdown in allocations and then Food Banks Canada will issue checks to local food banks.
 
Why: Goal is to continue to build a deeper relationship with local food banks and the donating public and help them Fight Hunger. Spark Change through awareness and activity.
 
Should you have any additional questions, please contact: Tania Little (tania@foodbankscanada.ca)